A statement I hear often — and totally disagree with — is:
“If it doesn’t make money, it doesn’t make sense.”
When it comes to real estate investing, that’s not always true.
It depends on what type of investment you’re looking at and what your goals are.
If you’ve read my blog about my investing journey, you already know why I disagree. My very first home didn’t make much money monthly. To the average person, it might not have seemed worth it — bringing in just about $200 a month. But I held onto that property, stayed patient, and years later… that same home brought me a six-figure return.
That experience taught me one thing:
When it comes to investing, think long-term
Real estate markets will always have ups and downs. But if you can hold through the dips, the long-term rewards are worth it. The key is to buy smart and stay consistent.
Step 1: Get Clear on Your Goal
Before you invest, know why you’re investing.
Do you want:
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A piece of land to hold and build equity?
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A short-term rental that creates monthly cash flow?
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A fix-and-flip for a faster return?
Once you know your goal, it’s much easier to find the right opportunity.
Step 2: Find the Right Deal (and the Right Realtor)
Finding your first investment deal is easier than you think — as long as you’re working with a realtor who actually understands investing.
Trust me… I’ve worked with agents who thought they found “killer deals” that ended up being a complete waste of time. Don’t just work with someone chasing a quick sale — find someone who knows how to evaluate numbers, market trends, and ROI.
Step 3: Add Some TLC
Once the property is yours, it’s time to add a little love.
If it’s a short-term rental, don’t assume people will automatically book it just because it’s available. Take the time to make it desirable — something you’d want to stay in.
You don’t need to spend thousands on fancy decor, but thoughtful touches, clean design, and comfort go a long way.
Step 4: Get Eyes on It
Whether it’s a rental or a flip, visibility is everything.
Create content, invest a little in ad spend, and consider a property manager who can help with marketing and operations.
If you’re flipping or building a spec home, focus on what’s trending in your area — and work with a realtor who knows how to get eyeballs on your listing through strong marketing and presentation.
Final Thoughts
Real estate investing isn’t always about instant cash flow. Sometimes, it’s about playing the long game — being strategic, patient, and working with the right people.
Because the truth is: what doesn’t make much now could make you six figures later.
